Ever hear of a guy named Gary Vaynerchuk?
As a kid, he not only set up a lemonade stand, he sold lemonade stand franchises all over the neighborhood, and as he tells it, he “collected his profits from his big wheel bicycle.”
In high school, he bought and sold baseball cards, sometimes earning a couple of thousand dollars in a single weekend by taking advantage of shrewd deals.
His early efforts as an entrepreneur came to a screeching halt when his dad insisted he give up his businesses, take a huge pay cut, and work in the family liquor store for two measly bucks an hour.
Throughout high school and college, Gary spent nights and weekends in the basement shoveling ice.
Then one day, it hit him:
People collect wine just like they collect baseball cards!
So he educated himself, sneaking wine magazines into his college classes and reading everything he could get his hands on.
And at the same time, he discovered a new phenomenon:
The internet.
He persuaded his dad to let him create Wine Library, an online retail website for the family business in 1997.
He advertised that retail website traditionally from 1997 to 2006 – and grew the family business from $3 Million in sales to over $60 million, making it an international leader in the wine business.
And then YouTube happened.
Gary launched a video blog – WineLibrary – the first year of YouTube’s existence, and became a superstar with his loud, bombastic, and brutally honest style.
His stated vision?
“To change the wine world.”
He’s appeared on Conan O’Brien.
He’s been featured in Entrepreneur, Fortune Magazine, The New York Times, and many other famous business publications.
He’s now a bestselling author, a sought-after public speaker, a venture capitalist, and a business consultant, helping big companies use social media to boost their brands.
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